Blog – Mr. Food Corporate

Meet the Farmer

November 13, 2018

We Wanna Meet YOUR Farmers! And when we say we, we mean our viewers, readers, and your potential consumers. That’s why we’ve developed an ongoing segment to be featured on a nationally syndicated Mr. Food Test Kitchen TV news insert called, “Meet the Farmer”! We want to help share YOUR voice, YOUR story, and YOUR knowledge through our new…

“Guilt-Free Comfort Favorites”

October 17, 2018

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| Categories: Press Releases

Mr. Food Test Kitchen Publishes “Guilt-Free Comfort Favorites” in Partnership with the American Diabetes Association. The Mr. Food Test Kitchen is proud to announce the publication of their newest cookbook, Guilt-Free Comfort Favorites. For 40 years, the Mr. Food Test Kitchen has been dedicated to providing quick ‘n’ easy recipes using off-the-shelf ingredients. As per their partnership with the…

Case Study #142 – Yancey’s Fancy Cheese Makes an Impression

The Challenge: When Yancey’s Fancy heard from consumers and retailers that they were craving new recipe ideas using their fun-flavored cheeses, their marketing department reached out to the Mr. Food Test Kitchen to develop quick & easy recipes that would “wow” consumers using a variety of the brands fun-flavored cheeses. Once the recipes were created, they wanted to make sure each recipe had a mouth-water photo and or Fast Food video.
The Results: Today the newly developed recipes are a bright spot on the Yancey Fancy site and are a welcome marketing tool for retailers. Amidst digital campaigns, Yancey’s Fancy has witnessed a significant number of impressions. To see these recipes, click here.

Case Study #52 – WPB Winning Results

The Challenge: After the launch of their “Use the Whole Watermelon Recipe Contest”, the Watermelon Promotional Board (WPB) was not seeing the number of entries that they expected. That’s when they reached out to the team at the Mr. Food Test Kitchen to see how they could boost these numbers and to gain additional exposure to make the contest a success.
The Results: After analyzing the WBP’s marketing objectives, the team at MFTK created a multi-media campaign to promote the contest. Within days ads were run on brands daily eNewsletters and it was announced on MrFood.com’s home page, as well as on all their social media platforms. Before long, more and more recipes were submitted – the contest was a huge success. After the winning recipes were selected, they were so good that they were woven into one of the MFTK syndicated TV segments, so viewers could try them at home. Check them out for yourself!

Case Study #91 – NFRA Keeping it Fresh

The Challenge: The National Frozen and Refrigerated Food Association, longtime partners of the Mr. Food Test Kitchen, were looking for new ways to keep their younger readers engaged on social media..
The Results: After reviewing what social media posts and recipes that this targeted demographic best responded to, the Mr. Food Test Kitchen team created regularly scheduled Fast Food Recipe Videos and monthly Instagram stories – to share their key messages with readers.
The combination of these fun-to-view posts were just the thing that helped boost impressions and to keep the association current with a digital savvy consumer. By delivering mouthwatering easy-to-use recipes to viewers, it empowered the audience to try new items from the dairy and frozen food aisles, which ultimately pushes sales in an upward direction.

I have worked with the folks at Mr. Food for more than 20 years and they’ve been an integral part of our growth. Today they manage our website, create monthly eNewsletters, and handle and staff our trade shows. Howard and team always treat us like family and deliver results that always blow us away.

President John Moore

“Mr. Food Test Kitchen and the American Diabetes Association Book program has been a “Match Made in Heaven’s Kitchen.” For nearly 20 years, starting with Mr. Food’s Quick & Easy Diabetic Cooking to our latest collaboration, Guilt-Free Comfort Favorites, the ADA has relied on the team at the Mr. Food Test Kitchen to create delicious recipes that everyone can eat and enjoy.”

American Diabetes Association

“We’ve partnered with the team at the Mr. Food Test Kitchen since 2010 and they’ve consistently deliver above and beyond our expectations. Between their passion and creativity, we always are 100% satisfied!!”

Julie Henderson, Vice President of Communications

About Us

We’ve worked hard to gain that trust by consistently delivering quick and easy recipes via our nationally syndicated TV segment, online and traditional publishing, our websites and growing licensing division.

The heart of our brand focuses around our highly regarded Test Kitchen. It’s one of the nations most respected providers of triple-tested recipes and engaging multi-media food-related content.

Our success comes from never wavering from our founder, Art Ginsburg’s quick and easy cooking philosophy, which is how we can always confidently provide our viewers, readers and partners with plenty of reasons to say … “OOH IT’S SO GOOD!!”

Latest News

Meet the Farmer
We Wanna Meet YOUR Farmers! And when we say we, we mean our viewers,…

“Guilt-Free Comfort Favorites”
Mr. Food Test Kitchen Publishes “Guilt-Free Comfort Favorites” in Partnership with the American Diabetes…

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