The Mr. Food Test Kitchen Broadcasting Division got its start when it began producing the nationally syndicated Mr. Food television news segment, distributed by CBS Television Distribution to over 50 network TV stations. After the passing of the brand’s founder, Art Ginsburg, the well-respected segment named Howard Rosenthal as the face of the company.
In 2017, the segment earned the title as the longest running syndicated news insert in television history. Over the years, Mr. Food Test Kitchen has produced over 8000 segments both in-studio and on-location. With a daily viewership of approximately 4.5 million viewers between digital and broadcast distribution, the Test Kitchen is ready to continue this success by reaching for new milestones in the years to come.
Meet Howard from the Mr. Food Test Kitchen
Beyond producing the Mr. Food Test Kitchen segments, the production team headed up by seasoned veteran Dave Tinsch, has grown to meet demands of our clients by creating mouthwatering Fast Food Videos® to be shared on social media and various digital platforms. Beyond that, we specialize in developing in-depth “How-To” videos for multi-media venues, trade associations, food and product manufacturers, and much more — not to mention marketing and PR agencies. Our goal is to be your one stop place for food related content and high quality production.
So whether you need factory or field B-roll or are looking a way to build your audience visually, we’d love to chat to learn how we can help. We’ll satisfy your appetite for whatever you’ve got cooking.
The nationally syndicated Mr. Food Test Kitchen 90 second daily news television segment engages viewers to tune in to their local news stations each day. Alongside sports and weather, fans look forward to their daily dose of the long-running, popular segment which always ends with the familiar tagline: “OOH IT’S SO GOOD!!”®.
Whether exploring a Florida cornfield, learning the secrets to making the perfect Irish coffee from the source in Ireland, or showing an audience how real New York cheesecakes are made, Mr. Food Test Kitchen segments take viewers behind the scenes wherever the action may be. That might be just around the corner, across the country, or across the globe. Our segments offer up-to-the-minute stories on kitchen helpers, foods, and even gadgets. They are often enhanced with unique celebrity guest appearances, including but not limited to: Mickey Mouse, a NASA Space Shuttle Astronaut, the great-grandson of Charles Dickens, the Harlem Globetrotters, celebrity chefs, and even a former Miss America!
It’s no wonder that the Mr. Food Test Kitchen TV program has maintained its status as the longest-running food-themed segment in U.S. television history. We like to think it’s because our brand represents America’s true eating habits: never swayed by fads and always true to its founding philosophy. Our analytical approach to real-time data along with our social media engagement allows us to connect with our audience in a relevant and timely manner.
Nationally Recognized, Locally Embraced
Airing in more than 100 television markets, the Mr. Food Test Kitchen television segment is nationally syndicated by CBS Television Distribution, with about 4.5 million viewers tuning in daily via local network news and through digital platforms.
With our vast experience in television food production, our broadcast division also offers a variety of services to meet your video production needs. For more information, visit our Creative Services page.
Either way, we guarantee lots of, “OOH IT’S SO GOOD!!®“
If you would like more information about adding the Mr. Food Test Kitchen segment to your news programming, just ask your CBS Television Distribution Sales Representative or fill out the form below.