Although the Mr. Food Test Kitchen that we know today is headed up by Howard Rosenthal, our CFO (Chief Food Officer and on-air personality) and Steve Ginsburg, CEO, along with a team of seasoned professionals, it’s important to remember that it all started with the vision of Art Ginsburg.
Companies like The Walt Disney Company, Orville Redenbacher’s Gourmet Popping Corn, The Hershey Company, and Wendy’s International all started with one man and one dream; we’re no different.
Such is the story of our founder, Art Ginsburg, “the originator of “Quick & Easy Cooking”. Just like Ginsburg envisioned, today’s Mr. Food Test Kitchen is a multi-media corporation with a diverse audience. It continues to be a respected source of original recipes and engaging food-related content, even 40 years after its inception. In addition to its strong foundation in television broadcasting and traditional publishing, the brand has expanded its digital footprint with two hugely popular websites: MrFood.com, and EverydayDiabeticRecipes.com, as well as a robust presence in social media. Beyond its television and online divisions, the Mr. Food Test Kitchen has a flourishing creative services division.
The breadth of the corporate team includes a diverse group of professionals who are experts in their fields. And the best part? We all adhere to that founding philosophy which is best summed up in our famous tagline: ”OOH IT’S SO GOOD!!®”.
Founder Art Ginsburg’s “Mr. Food” story is a journey that began in his youth. He followed in his father’s footsteps, first becoming a butcher, then establishing a catering business alongside his wife and children. His flair for community theatre led him to combine his passions for food and the limelight. It didn’t take long for him to make his television debut. In 1975, upstate New York had the pleasure of viewing Ginsburg on a local morning TV talk show. As the first TV personality promoting practical “anybody can do it” cooking and food preparation solutions, his appearances were met with rave reviews. It was there that the host first introduced him as “Mr. Food”. A legend – and an eventual brand – was born.
Before long, he self-syndicated his 90-second “Mr. Food” television segment across the northeast United States. The company eventually teamed up with the budding syndication efforts of King World, which today still syndicates our segments under the title of CBS Worldwide Distribution.
His legacy as a respected industry icon, trusted name, and founding philosophy continues to be the mission of Howard Rosenthal and the Mr. Food Test Kitchen team. Thanks to the guidance and inspiration from Art Ginsburg, the Mr. Food Test Kitchen brand has proudly grown into a nationally known and leading resource for multi-media food related content. For the Mr. Food Test Kitchen, there’s so much more on the horizon.