Brand Evolution

Evolution-of-MrFood-2014

Companies such at The Walt Disney Company, Orville Redenbacher’s Gourmet Popping Corn, The Hershey Company and Wendy’s International, all started with one man and one dream. And we’re no different.

Such is the story of our founder, Art Ginsburg, “the originator of “Quick & Easy Cooking.”  Today, as Ginsburg planned and envisioned; the company is a multi-media corporation which attracts a diverse demographical audience and continues to be a respected source of original recipes and engaging food related content. In addition to its strong foundation in television broadcasting and traditional publishing, the brand has expanded its internet presence which includes mrfood.com, EverydayDiabeticRecipes.com and social media outlets.  Beyond television and online, the Mr. Food Test Kitchen has a flourishing creative services division and a developing licensing division.

The breadth of the corporate team includes a diverse group of professionals who are experts in their field and adhere to that founding philosophy which is best summed up in our famous tagline “”OOH IT’S SO GOOD!!®”.

The History of “Mr. Food”

Art Ginsburg
Founder 

Founder Art Ginsburg’s “Mr. Food story” is a journey that began in his youth when he followed in his father’s footsteps, first becoming a butcher, then with his wife and children establishing a catering business. His flair for community theatre lead him to combine his passions for food and the limelight and it didn’t take long for him to make his television debut in 1975 in upstate New York on a local morning magazine-style TV talk show. As the first TV personality promoting practical, “anybody can do it” cooking and food preparation solutions; his appearances were met with rave reviews and it was there that the host first introduced him as “Mr. Food,” and a legend and eventual brand was born.

Before long he self-syndicated his 90-second “Mr. Food” television segment across the Northeast and the company eventually partnered with King World which nationally syndicated the segment and is currently known today as CBS Worldwide Distribution.

His founding legacy as a respected industry icon, trusted name and founding philosophy continues to be the mission of Howard Rosenthal and the Mr. Food Test Kitchen team. Thanks to the guidance and inspiration from Art Ginsburg, the Mr. Food Test Kitchen brand has proudly grown into a nationally known and leading resource for multi-media food related content with much more on the horizon.